Generational marketing in 2022 and beyond

One of the funny things about colour is it has everything, and nothing, to do with perspective.

Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright, full colour – but that doesn’t describe the quality of what yellow is, just its saturation and brightness. So, we change tack. Let’s call it the happy colour, the shining, optimistic hue of childhood and buttercups. We can agree on that, and so we can assure ourselves we are seeing the same thing, and rest easy, once again.